AS A SUPER IC PRODUCT DESIGNER, I love TO CREATE AND ARCHITECT customer & BUSINESS outcomes through data-backed experiences.

Case Study: Tasa Hub - AI SaaS Website and Product

**Outcome:** Launched as a fully functioning SaaS platform. From “We have an idea” → “We have customers using this”. 0-1 build using AI tools: Cursor AI, Lovable, Gemini and ChatGPT with full Google, Stripe, Shopify, and more API integrations.
**Impact:** Established and retained customer engagement as a start up.

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Case Study: Payments - J.P. Morgan Chase

**Outcome:** 0-1 build Mobile application enhancement. Leveraged LLM and AI to increase efficiency with internal partners.
**Impact:** Increased time engagement with more intentional content and user outcomes.

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Case Study: Apple Media Products

**Outcome:** 5 unique 0-1 build for Website, Mobile, Application Data Dashboard experience, and Branding for Marketing
**Impact:** 75% increase in customer engagement

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Case Study: Beroundup

**Outcome:** 0-1 build for Mobile application
**Impact:** Established and retained customer engagement

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ABOUT ME

I have over 19 years of collective experience in Design Leadership, User Experience, Visual Design, User Research, and Data & Analytics. I’m a strong team collaborator and lead using the Double Diamond process, along with divergent thinking in research, data, and OKRs. I flex my individual contributor skills, allowing me to go deep and wide before jumping into solutioning. Building a solid design rationale is always a crucial part of my process.

I am a systems designer that leverage design systems, ensuring consistency across products so that customers experience seamless transitions between them. I also have extensive experience in custom design, creating design components from scratch.

I operate & collaborate as

20% ManageR

80%
SUPER IC

MY BRAND EXPERIENCE

I’ve been fortunate to work on diverse, unique challenges across both enterprise and consumer spaces. My experience in start ups, industry, agency, and consulting has allowed me to collaborate with incredible brands and tackle complex customer and organizational problems.

MY WORK

Most recently I’ve had the privilege to work on some complex experiences that focuses on Consumer Banking Payments for J.P. Morgan Chase as a Design Lead and Tasa Hub AI as a Founding Designer..

I value intellectual property and all of my work are protected. Please reach out to me to see my latest work to show you some of my compelling stories.