BEROUNDUP - MOBILE APPLICATION

For all enthusiasts who love cars, trucks, pedal bikes, and motorcycles, we have disrupted the space for car registrations and spectator fees while simplifying the experience of finding automotive events—available on both iOS and Android.

Now, as General Manager, I lead a team of six individual contributors: one Experience Designer, two UI Mobile Engineers, two Back-End Engineers, and one Business Development specialist.

I initially joined as the Lead Product Designer, driving the end-to-end design process. My responsibilities included research, competitor analysis, user stories, personas, interaction design, visual design, user testing, and marketing assets.

Additionally, I built the brand’s social presence on Facebook, Twitter, and Instagram. Before the app even launched, I grew its Instagram following to nearly 3,000, and in just over a year, it has surpassed 15,000 followers.

UX Process:

Research – I identified that searching for vehicle events is a fragmented experience, scattered across Facebook, Instagram, forums, and word of mouth. How can enthusiasts effectively keep track of these events?
Competitive & Landscape Analysis – As a passionate car enthusiast, I leveraged my expertise to quickly analyze key industry influences and identify gaps in the market.
Defining the Main Goal – Understanding enthusiasts' needs for a seamless event discovery experience, I expanded the platform beyond cars to include pedal bikes, motorcycles, and trucks.
Gathering Requirements – Conducted qualitative interviews and gathered insights from Subject Matter Experts (SMEs), including shop owners, spectators, and event hosts.
Creating User Personas – Developed personas representing different user types:
- Event Hosts (Official Events)
- Event Hosts (Smaller Meets)
- Spectators
- Product Marketers
User Scenario Flows – Mapped out how each persona interacts with the platform and their specific use cases.
Wireframing – Started with whiteboard sketches, transitioned to digital wireframes, and quickly moved into visual design.
Visual Design – Created high-fidelity mockups and conducted an iconography study to ensure visual clarity.
Mapping – Designed visual flows to illustrate how sections and pages connect.
Clickable Prototype – Built an interactive prototype using InVision.
User Testing – Conducted usability testing with SMEs and general users outside the industry. Received feedback through two testing rounds.
Development Collaboration – Worked closely with Back-End and iOS Developers to bring the design to life.
iOS QA Testing – Used TestFlight for internal testing, involving the team and 30 Beta Testers to gather real-world feedback.
Design Iteration & Documentation – Iterated on the design based on feedback. All discussions and progress were documented in Asana for transparency and collaboration.

Perceptual Map / Competitor Analysis

5 Personas

Below are whiteboard sketches & digital wireframes which provides a more raw and sketchy starting point — always nice to document.

User Persona Flow:
This was used to visualise and put a high level view on how each persona will primary use this app. It does not stop them from cross use.

The Clickable Prototype made in high fidelity comps for user testing and engineering reference.

Visual design screens with some basic swipe interactions:

Iconography System:

Mapping – Defined how screens connect to one another, considering multiple entry and exit points. This provided developers with a high-level overview of the user flow, ensuring a clear understanding of navigation and interactions.

Flow Annotations as well as initial redlines for the iOS Developer to follow.

BRANDING & MARKETING PROCESS:
1. Logo design
2. Stickers, banners,
3. Social Media banners, posts
4. Photography for Instagram Content
5. Grew Instagram followers to 2K and growing prior to launching the app
6. Promotional video tease

Promotional Images also taken by me.

Promotional Video Teaser shared on social media.

Instagram Presence. I was able to organically grow our Instagram Followers up to 2K followers in just 4 months. With the help of re-sharing other vehicles and then eventually creating my real own photos from events that I have visited to promote the app. The latest count as of October 2017 is 15K.

Brochure marketing website. To it's right is a responsive design for mobile devices.

APPLY TO PARTICIPATE

As a business we needed to pivot. We started to realize that beroundup’s mobile application had been failing to keep retention amongst users. It is a known problem with similar applications that we tried to crack, but haven’t found a good solution. With that, we as a company pivoted in creating a new product called Apply to Participate. The concept is for event creators to have a better experience vetting participants who would like to participate in their event with limited space/spots. We’ve added a handful of unique features to allow for the event creator to have flexibility and more options to craft their own customized registration process.

Below are some sample screens of the experience. It’s currently being developed via React as a web application.