BMC Software is an IT company that focuses on solving and creating products to serve the needs of organizations that seeks for smart and more user friendly IT solutions.

When I joined BMC, the company just went through being purchased and becoming a privately old company again. Technically, the company was reborn and it needed a new brand. My job was to support the rebrand under the Creative Service team and extend the new brand for their marketing and event needs.

As the Senior Brand Experience designer & Art Director, I provided design comps and assets to the production team to prep for printing. We worked with another agency who did all of the print installations and signages onsite in Las Vegas event.

A few product Event pins distributed around the event.

Moodboards

Design concept in contrast to the current homepage design. I wanted to explore how it would look if things became more airy, clean with more white space and thinner type. Contrast in typography that tells a story rather than using bold all of the time. The old/current design screams marketing not read me and learn. The look I'm implying here is to be inviting and to keep the visitor engaged to keep reading like a magazine.

In addition to event signages, we also created presentation decks for the Executives and Business Units.

BMC Software

Project: Engage Convention

Role:  Senior Brand Experience Designer & Art Director
In collaboration with: Diane Chen, Irene Huang, Lily Wang, Christel Luu, Minh Pham, Tony Gordon, Dawn Satkowski, Deborah Hill, Naomi Miller, McKenzy Germain, Pieter Hutahayan,  Swapnil Chavan